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Manny HD 60


The Mill Goes Down the Rabbit Hole with Droga 5 and Johnny Green on Hennessy's "Wild Rabbit" Campaign.

In the first of Droga 5's multi-spot, Wild Rabbit campaign for Hennessy, "Manny" introduces us to the Wild Rabbit of Manny Pacquiao.  A symbol of that elusive motivation that drives us to succeed, the Wild Rabbit is subtly depicted as the guiding force behind the champion athlete's many successes-from humble beginnings to boxing superstar to congressman in the Philippine Parliament. 

 With "Manny", The Mill was presented with the challenge of working the silent presence of the rabbit into the spot using shadow play and atmospherics without ever truly revealing what it is we are seeing. 

 "Due to most of the rabbit shots being shot at night, we were able to play with hiding the rabbit in shadows and dark areas, just catching subtle glimpses," explains Lead Flame artist, Danny Morris. To add to the overall feel, artists composited CG grass interaction and birds where they felt it needed it.

 The imaginative combination of Droga5, Johnny Green and The Mill's unique storytelling ability blend together seamlessly to create this powerful, dark and mysterious film.  



  • Agency: Droga 5
  • Producer: David Droga, Sally Ann Dale, Ben Davies
  • Creative Director: Ted Royer, Nik Studzinski
  • Creatives: Maja Fernqvist, Joakim Saul, Kim Mok, Alexander Nowak, Ryan Hotelting
  • Account Director: Steven Panariello
  • Associate Producer: Sarah Frances Hartley
    Copywriter: Feliks Richter


  • Production Company: Hungryman
  • Record Company: Wave
  • Director: Johnny Green
  • Executive Producer: Matt Buels, Kevin Byrne
  • Producer: Robert Bray
  • Director of Photography: Linus Sandgren


  • Editing Company: Speade
  • Editor: Sam Sneade
  • Edit Assist: Ellie Johnson

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • VFX Producer: Rachel Stones
  • Creative Director: Dan Williams
  • 2D Lead Artists: Danny Morris
  • 3D Lead Artists: Jeffrey Dates
  • 2D Artists: Kyle Cody, Jade Kim
  • Colourist: Fergus McCall
  • Assistant Colourists: DJ Miranda and Josh Bohoskey
    Animation: Jeff Lopez, Joshua Merck, Alex Allain, Sauce Vilas, Rob Somers
    Lighting/Rendering: Ajit Menon, Andres Aguiguren, Dave Alonzo, Sandor Toledo, Laurent Makowski
    Effects: Jimmy Gass, Ryan Hussein
    Tracking: Justin Maynard
    Modeling: Paul Liaw
    Character Td: Bradley Gabe
    Character Design: Tim Haldeen
    Design: Jason Salo, Marco Giampolo
    Assistant Producer: Orlaith Finucane
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