Summary
Our colourist Seamus O'Kane gives some spark to Wieden+Kennedy
London's 'The Great Unknown' campaign for Honda.
This spot, directed by Stink's Martin Krejci and VFX by
Framestore, opens with a spark of light jumping around a workshop.
But just because this is where it was created, doesn't mean this is
where it will stay. The spark breaks free of its industrial
building and races over land, road and sand, joining other sparks
before finally exploding on top of a Honda Civic: another creation
build IN a workshop, but built FOR the road.
Graded by Seamus, he gave the spot its final 'lighting' touches in
his colour suite, helping to bring this story of light travelling
through the dark to life.
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