Check out the Mill on:

Hugo Boss

Anthropocene

Summary

Anthropocene for Hugo Boss

The Mill+ team worked with video artist Marco Brambilla for 'Anthropocene,' a triptych of haunting, dreamlike video installations depicting the geography between Central Park and Columbus Circle. Anthropocene premiered at the celebration of the new Hugo Boss flagship store opening at The Shops at Columbus Circle in New York City.

The Mill's 3D team employed a technology often used by archeologists and engineers called LiDAR scanning to digitally map objects using reflected laser light. According to Vince Baertsoen, Head of CG, who has spearheaded the unique use of this technology at The Mill, "It was a great creative and challenging process to use this technique mixed with programming and CGI to create such a surreal environment: abstraction and realism merging in a great piece of art." The Mill collaborated with SCANable, who did the acquisition of all of the LiDAR on set.

'Anthropocene' also features black and white footage of roving, iconic views of Central Park and Columbus Circle, shot using the rare RED Epic Monochrome camera. The Mill's Adam Carboni, Director of Photography, said "We had a bird's-eye view of Central Park from every conceivable angle thanks to the invaluable assistance of the experts at The Central Park Conservancy. They were instrumental in helping us secure optimal vantage points for the shoot." 

"Hugo Boss was a colossal undertaking, since we knew we wanted to capture Central Park in a way that had never been seen before," notes Co-Head of 2D, Westley Sarokin. "The RED Epic Monochrome has amazing light sensitivity and allows for extensive color grading. We were able to bring out a very beautiful and almost painterly look to the footage. Using locked-off shots, I rebuilt the geometry of the scenes, buildings, and streets in Flame to create virtual camera moves that brought the scenes to life in a hyperreal way, as many of the camera moves would have been physically impossible to achieve otherwise. Marco was involved every step of the way guiding the creative aesthetic of the project toward its ultimate completion."

The video installation plays accompanied by Carnival of the Animals by Camille Saint-SaĆ«ns.

Credits

Production

  • Design & Animation Studio: Mill+
    Director: Marco Brambilla
    Executive Producer: Ian Bearce
    Producer: Nic Barnes
    Director of Photography: Adam Carboni
    Production Manager: Tia Perkins
    Second Unit DP: Adam Carboni
    Assistant Camera: Nick Weisner, Matt Cleg
    Production Assistant: Richard Pena
    Studio Manager: Anastasia Rogers

Editorial

  • Editing Company: The Mill
  • Editor: Ryan McKenna
  • Edit Assist: Alex Trierweiller

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • Executive Producer: Boo Wong
  • VFX Producer: Lily Tilton
  • 2D Lead Artists: Westley Sarokin
  • 3D Lead Artists: Vince Baertsoen
  • 3D Artists: Sandor Toledo, Justin Burton
  • Colourist: Sal Malifitano, Michael Rossiter
  • Production Assistant: Diana Chang

Design

  • Designers: Tetsuro Mise, Gap Sangapattharamatee, Ariane Irle, Daniel Chang

project information

Campaign:

Metropolis

Email to a friend Separate multiple emails with a comma
18:55:7

London

11-14 Windmill Street,
London, W1T 2JG

Tel: +44 20 7287 4041

Google maps
13:55:7

New York

451 Broadway, 4th/5th/6th Floor,
New York, NY, 10013

Tel: +1 212 337 3210
Fax: +1 646 432 8958

Google maps
10:55:7

Los Angeles

3233 S. La Cienega Blvd,
Los Angeles, CA, 90016

Tel: +1 310 566 3111
Fax: +1 310 566 3144

Google maps
12:55:7

Chicago

54 West Hubbard Street, Suite 502,
Chicago, IL, 60654

Tel: +1 312 605 8900
Fax: +1 312 822 0882

Google maps