A playdate with The Flaming Lips
Working with the team at Innocean, director Jody Hill and The
Mill LA, Hyundai brings you the best. playdate. ever.
"I had a great time working on this project," shares VFX
Supervisor and Lead Flame, Tara Demarco. "The shoot went really
well. All of the talent was excited to be part of the process and
the band was willing to do anything asked of them to make the spot
better. Wayne Coyne from The Flaming Lips actually practiced that
blueberry catch for hours with popcorn before trying it on
camera…he was surprisingly good at it."
Aside from perfect Blueberry catches, a lot of went into planning
this playdate. "We worked on two kinds of visual effects for this
commercial," explains Tara. "The first kind is your basic
rig-removal and cleanup. We had rigs for the band on the roof and
our upside down yoga boy. We removed the reflections of the camera
car from the sunglasses of the family and stitched together plates
of the family and the ostrich."
The second layer of effects were a bit more theatrical. "We got to
animate the face of the sabretooth tiger and add some 3D confetti
to the in-camera confetti cannon on the tour bus," describes Tara.
Because what's an epic playdate without a sabertooth tiger and