Innocean and director Frank Budgen show us how Hyundai's new IX35 model is made of 'more than metal'
The first in a series of three films, this latest spot from
Hyundai features hundreds of household objects flying through the
air which then come together to form the new IX35 model. The spot
aims to show that Hyundai's cars are inspired by drivers and the
personal items that are important to them.
The ad was mainly shot in live action using high speed phantom
camera plates which were then layered up and composited in flame,
apart from the end shot which is a combination of CGI and live
action motion control composited in Nuke. Lead 3D artist Francois
Roisin comments, "We used a classic motion control rig to shoot the
car end shot. With this setup we shot various plates of the car,
set and a selection of objects as reference for the CGI. We
modelled over 200 objects in CGI to form the car shape at the