The Mill LA teamed up with TBWA Chiat Day creative director Bob
Rayburn and director Tom Carty to create a unique spot for Infiniti
to launch their spring collection. The Infiniti 'Spring Sales
Event' project was a massive undertaking for Mill LA that resulted
in colorful fashion.
The Mill LA 3D team, led by artist Nick Lines, modelled and
simulated CG yarn to attach to the back of the Infiniti's
unraveling as they are driving. The yarn needed to interact with
the environment and look photo real and this required several weeks
of finessing and compositing.
"We worked very closely with the director to get the look and feel
of the yarn to match the live action yarn," says Mill LA 3D lead
Nick Lines. "We created our own procedural yarn shader, which
allowed us to create 100's of strands of yarn quickly and easily;
this gave us the ability to have extreme close ups of the yarn, but
also worked well for the wide shots."
3D FX artist Ashraf Ghomiem explains, "The procedural yarn
simulator that the team developed allowed us to create any density
of yarn strand from the car to any location in 3D."
"The key was to try and think logistically about how the yarn
would behave on such a large scale along with designing the
composition with thought to where the yarn might have originated
from," says 2D Lead Glyn Tebbutt. "Keeping the palette of colours
vibrant enough to pop out in the frame yet still natural enough to
feel real was our ultimate goal."
This was indeed, inspired performance.