Our new creative adventure with Ogilvy and director Kevin Thomas required our VFX team to conjure up a stadium in the kids' back garden for Kodak Inkjet’s latest spot, 'Garden'.
What child wouldn't want a whole football stadium full of fans
to watch him kick a ball in his back garden? If you can't go to the
stadium, then we'll bring the stadium to you! This is just what our
visual effects team planned to do when they were told Kodak wanted
to make this childhood fantasy come true by using their Inkjet
Printer's photos to create a crowd filled stadium.
The 30" spot shows two young boys looking out of their window,
eager to play football outside. Then they get an even better idea;
print off piles and piles of stadium images, pin them up all around
the garden, and then play to an audience of adoring fans.
"The talented Mill matte painting, CG and print teams came
together to create the stadium image that was used by the boys, and
online clean up was carried out in Flame by Pete Rypstra," explains
VFX producer Ian Berry. "The finishing touches were then added by
our Colourist James Bamford, to give some childlike magic to the
stadium that was built in a day." This is one of many
projects between us and director Kevin Thomas, and we always love
helping him bring his beautifully playful visions to life.