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Sleeping Beauty


The Mill, BBH and MJZ have joined forces to produce ‘Sleeping Beauty’ the new 60 second spot for LG Touch. Directed by Blue Source ‘Sleeping Beauty' gives a modern twist to the classic fairytale with its industrial tone.

Shunning the original storyline, the Prince wakens Sleeping Beauty from her slumber in a magical LG factory instead of a castle as the original tale would have us believe.   Arriving at the dark and lifeless factory in search of his Princess, he brings life to the factory through the power of touch.  

CG Effects' Supervisor, Tom Bussell said:  "The CG elements at the end of the film show disintegration of the old button technology.  This was an effect that has not been done before in film or commercial.  We could see keeping the disintegration within brief worked much better using CG rather than practical effects in camera."

He added: "We also had to create holograms of an escalator and Sleeping Beauty.  For Sleeping Beauty, we had to build an accurate model of her face in CG and project manipulated live action plates to create the digital look whilst keeping the subtle skin tones of her face."



  • Agency: BBH
  • Producer: Kristin Armstrong
  • Creatives: Justin Moore


  • Production Company: MJZ
  • Director: bluesource
  • Producer: Kate Leahy, Nellie Jordan
  • Director of Photography: Seamus McGarvey


  • Editing Company: The Whitehouse
  • Editor: Russell Icke

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • VFX Producer: Liz Browne, Tom Bussell
  • Shoot Supervisor: Jay Bandlish
  • 2D Lead Artists: Jay Bandlish
  • 2D Artists: James Pratt
  • Assist: Andy Bate
  • Matte Painting: Dave Gibbons, Can Y Sanalan
  • Colourist: Paul Harrison
  • Art Department: Jimmy Kiddell, Can Y Sanalan, Dave Gibbons, Ian Wharton
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