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Super Bowl 2013

Lincoln - Steer The Script


In Lincoln’s new Steer the Script campaign, the brand asked users to tweet their own inspiring real-life road trip stories. Selected tweets would then be woven together into a single story for the 2013 Super Bowl ad. With Jimmy Fallon curating the tweets to shape the storyline, this marks Lincoln’s first commercial to ever air during the Super Bowl.

Mill NY 2D Lead, Dan Williams explained, "It's been great to work with HudsonRouge on this next stage of their Lincoln campaign, having been involved in most of their previous spots. The 2D team of Iwan, Bruno and myself executed some pretty complex rig removal shots as well as some more traditional cleanup. It's always a pleasure to composite Vince's animations as he puts so much artistry and care into everything he does."



  • Agency: HudsonRouge
  • Producer: Sherri Levy, Mary Ellen Duggan
  • Creative Director: Jill Lin
  • Account Director: Emily Shahady


  • Production Company: Prettybird
  • Record Company: Beacon Street Music
  • Director: Matt Piedmont
  • Executive Producer: Kerstin Emhoff, Ali Brown
  • Producer: Tracy Houser, Bernard Rahill


  • Editing Company: Spotwelders
  • Editor: Dick Gordon

Post-Production / VFX

  • Post-Production / VFX Company: The Mill NY
  • VFX Producer: Zu Alkadiri
  • 2D Lead Artists: Dan Williams
  • 3D Lead Artists: Vincent Baertsoen
  • 2D Artists: Erin Nash, Bruno de la Calva, Iwan Zwarts
  • 3D Artists: Paul Liaw, Billy Dongyoon Jang, Alex Allain
  • Colourist: Fergus McCall
  • Art Department: Gera Frascaroll
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