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Keith Schofield, Grey and The Mill London collaborate to create this fun and witty spot for Lucozade

Keith Schofield's great new spot for Lucozade, shot in South Africa, is almost reminiscent of an award winning Old Spice ad. We follow the protaganist Dan as he describes the power of Lucozade to his colleagues, speeding through 16 different scenes from barbecuing to crocodile wrestling.

The Mill was brought in to do a range of work including beauty clean up, explosions, creating motion graphics for the molecule shot and end frame titles and creating CG bottles for varying countries. A key aspect of the job was creating transitions which meant the actor could move smoothly from scene to scene.




  • Agency: Grey London
  • Producer: Jess Ringshall
  • Creatives: Darren Wright


  • Production Company: Caviar
  • Director: Keith Schofield
  • Producer: Shirley O’Connor


  • Editing Company: Marshall Street
  • Editor: Patrick Ryan

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • VFX Producer: Tom Johnson
  • 2D Lead Artists: Dan Adams
  • 2D Artists: Chris Scott
  • 3D Artists: James Mulholland
  • Assist: Milo Paterson
  • Motion Graphics: Nils Kloth & Markus Nogueira Rosén
  • Colourist: Aubrey Woodiwiss

project information


Keith Schofield


Grey London

Production Company:


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