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Lurpak

Weave Your Magic

Summary

The humble kitchen cook weaves her magic with Lurpak

The Mill once again collaborated with W+K and Outsider's Scott Lyon to create Lurpak's new spot 'Weave Your Magic' in which we see a cook in her kitchen surrounded by her 'pots, pans and slightly blunt knifes' cooking up a delicious storm.

"One of the challenges was to enhance the footage, beautifully shot by John Mathieson, to make small macro food shots feels grand and impressive." Commented 2D Lead Wes, "the match strike was a combination of plates, elements, and paintwork to achieve the desired effect. We also added 3D elements into the close up of the meringue to give the look and feel of an iceberg breaking up. Other shots also benefited from dust clouds and steam."

The opening and closing shots were shot using a remote helicam which meant The Mill's 2D team needed to work on tidying up the buildings, stabilising the camera movement and adding lens flares. Scott's use of the Spike camera rig (an adapted car industry robot arm), for the moving high speed shots, created a really unique look enabling the viewer to get in close to the action.

Credits

Agency

  • Agency: Wieden + Kennedy
  • Producer: Matthew Ellingham
  • Creative Director: Ray Shaughessy + Dan Norris
  • Account Director: Will Acha

Production

  • Production Company: Outsider
  • Director: Scott Lyon
  • Producer: Zeno Campbell - Salmon
  • Director of Photography: John Mathieson

Editorial

  • Editing Company: Work Post
  • Editor: Art Jones
  • Edit Assist: Saam Hodivala

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • VFX Producer: Gemma Humphries
  • Shoot Supervisor: Wes
  • 2D Lead Artists: Wes
  • 2D Artists: Chris Scott
  • 3D Artists: Paul Donnellan
  • Colourist: Seamus O’Kane

project information

Director:

Scott Lyon

Agency:

Wieden + Kennedy

Production Company:

Outsider

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