Selling your Soul for the new Mercedes CLA?
Merkley and Partners, along with MJZ's Dante Ariola and The Mill
LA, have collaborated to give you a sneak peak at the soon to be
released Mercedes CLA.
The epic Super Bowl spot shows a man fixated on a nearby billboard
which features the new Mercedes CLA, as he contemplates how amazing
life would be if only he had the opportunity to own one. The devil
appears, offering the car and everything that goes along with it.
At the end of the spot, the price is revealed and is so affortable,
our hero realizes he can have the car without selling his soul. He
declines the offer and the devil vanishes in disgust, leaving our
hero wondering what happened!
VFX Supervisor and Lead Compositor Tim Davies explains how the
team was required to create a considerable amount of VFX work to
compliment the spot. "We worked extensively in creating the CG
particle simulations, which formed the basis of the disappearing
effects for both the car at the end of the race, as well as the
The billboards also required a substantial amount of work as the
team needed to create these from many plates and stills from New
Orleans and around. The poster itself needed to also serve as the
beauty shot for the commercial as well as clearly communicate it's
remarkable price, the crucial element of the spots plot.
Unfortunately, The F1 car that the CLA had to race against was
only available to be filmed in Europe, so as a result The Mill's CG
team needed to build a photo-realistic Formula One racecar for the
CLA to compete against. Production filmed a smaller Formula 2000
Car as a stand-in to frame up to, later replacing it with the CG
Formula One Car, as well as adding additional cars here and there.
"The F1 Mercedes model needed to be super detailed and clocked in
at 15 million polygons," explained 3D Lead Artist Simon Brown. "I
was proud of the car-paint treatment we gave it. Definitely not an
ordinary car paint job." The team also created CG crowds and
stadium fencing to populate the racetrack making for an exciting
The Mill's strong team of artists relentlessly finessed every
pixel, making for a stunning commercial worthy of Super Bowl