In this fast-paced, large scale, energetic spot, professional wrestler and reigning WWE Champion Dwayne Johnson (The Rock) demonstrates the lengths he will go to in order to get milk. A sequel to the Selma Hayek spot last year, The Mill NY team was thrilled to work with Deutsch on this memorable commercial.
"This spot has everything," said Mill NY Producer, Charlotte
Arnold, "celebrity talent, lions, explosions, comedy, aliens
brought together by Peter Berg. We see The Rock run through an
obstacle course of disasters with the initial instinct to stop and
help people, but his pursuit of the Milk ultimately comes first.
The comedy comes in the pain you can see in his face at not being
able to stop and and help these people".
One of the biggest challenges for was creating a Hollywood scale
scene of chaos, destruction and impending alien imperialism for the
end shot. The idea was that the tone of this shot match the
slightly over the top theme throughout, and give the Rock something
to really get his teeth into once he's had his glass of Milk! Using
images from the tech scout as a base, the team began to lay out a
matte painting for this scene well ahead of the shoot. This allowed
time for the creative team to comment and tweak the content of the
shot at a very early stage. The matte painting ultimately informed
how the scene would be shot, allowing for plenty of space around
the Rock for the various elements required in the scene.
"There were so many small elements in the body of the spot which
our team worked furiously to get finished early, giving the 3D team
time to get all their elements in order before we started on the
hero shot," said 2D Lead Artist Corey Brown. "This also gave us
space to find unique solutions to separate the one shot across
three compositors, all adding an individual voice, but keeping a
common direction. It helps that we all love to really sink our
teeth into a juicy job like this, and the amount of enthusiasm in
finding ways to push it further was really exciting."
Designing the vast alien mother ship hovering over the city was
a really exciting element. Exploding buildings, abandoned cars and
panicked citizens, helicopters, countless alien attack ships and of
course a fully CG alien, were all seamlessly composited onto a
beautifully crafted matte painting of the city.