A car for tomorrow, the day after that, and the day after that
Mill LA joined Stylewar and 180 for another stand out commerical
for Mitsubishi. The creative collaboration is transparently clear
in Tomorrow, a clever and aspirational 30-second spot made to
promote the Mitsubishi's stylish new design, super all-wheel
control, and hill start assist.
"Working together with both Stylewar and 180 was great, the team
worked really well together, said Robert Sethi, creative director
at Mill LA. "How the car breaks through to the next environment was
based on real world tests that had been done early on and discussed
by the entire team and it got everyone one the same page quickly -
so when we did the live action shoot we where always breaking
through real material."
That served as a base for all the vfx breaks, in some shots Mill
LA extended the breaking paper and replaced it all in cg; it was
based on live action references.
"As the 2D compositing team lead, it was our role to try and
integrate the 3D breaking worlds to look as seamless and realistic
as possible. To do this we tried to use as much of the real world
environment as possible, such as dust elements, and then tie these
in with 3D elements, such as floating debris and dust elements,"
said 2D lead artist, Adam Lambert."
"We wanted to try and enforce the idea of breaking into different
worlds, and the plates between the two worlds are quite different
in terms of color and contrast," said Mill LA producer Jordan
Sharon. "Every shot included visual effects assets from light
flares and particles, to removing electric pylons down the