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Launch Promo


MUBI, Sony, director PK and The Mill have joined forces to create the launch promo for 'MUBI, PlayStation's latest development that allows users to watch, discover and share movies through their Playstation.

MUBI was founded by Efe Cakarel, and boasts members that include Martin Scorsese, the website allows you to watch and download films, share thoughts, make friends and generally absorb yourself in the greatest movie moments and some of the rarest cinematic treats of all time.

We briefed Creative Director, PK, who set to work on the design and feel, opting for Saul Bass as our reference point. Working closely with MUBI, we crafted the script and produced detailed storyboards and illustrations.  The Mill's animation team brought the concept to life working closely with PK.

PK tells us: "MUBI was an opportunity to be involved with a cutting-edge client and service. The project was written, illustrated, animated and directed in-house. A great brief, switched-on client and brilliant team effort from The Mill."

The sound design was created by Radium who composed a track to suit the feel of the site and film, and compliment the seven languages that we needed to record the script in.

Mill Studio's Executive Producer Luke Colson explains:  "The guys at MUBI were such a pleasure to work with, always smiling and very enthusiastic.  It definitely shows in the tone of the final film which we are delighted with.  We have wanted to be able to apply our 2D design and animation talents to a project like this all year!"



  • Agency: Sony Computer Entertainment, MUBI
  • Producer: Efe Cakarel, Clare Sandford
  • Creative Director: Mafalda Trabuco


  • Production Company: The Mill
  • Director: PK
  • Executive Producer: Luke Colson
  • Producer: Tracey Khan


  • Editing Company: The Mill
  • Editor: Charlotte Carr

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • Executive Producer: Luke Colson
  • VFX Producer: Tracey Khan
  • Creative Director: Arran Green
  • 2D Lead Artists: Paul Kennerly, Dom Burgess, Nikls Kloth, Henry Foreman, Matt Osbourne
  • Motion Graphics: Paul Kennerly, Dom Burgess, Nikls Kloth, Henry Foreman, Matt Osbourne
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