The National Lottery has launched the 'Life Changing' campaign, created by Abbott Mead Vickers BBDO, which spotlights the good causes it supports. It kicked off with a powerful new TV spot featuring a World War II veteran's poignant return to Burma.
The 60 second commercial follows Jack Jennings as he returns to
where he saw active service. He is immediately transported
into a vivid and dramatic battle in the Burmese jungle and comes
under attack from enemy soldiers, as 'Jack' stands, eyes closed
tightly in the middle of the action. When he opens his eyes, we
share his relief that he is back in the present day - still in the
same clearing, but the war is over, and it becomes clear that the
battle had been taking place in his memory.
Richard de Carteret, who was our lead 2D artist on the spot and
also attended the shoot, said: The Main brief from the Director,
John Hilcoat, was to create an air attack by the Japanese bombers,
extend and clean some of the sets, add birds and smoke, enhance
muzzle flashes and explosions and finally removing any sign of
modern living. It was an absolute pleasure creating these effects
because we were given such a beautiful piece to work on."
The shoot itself took place in Thailand, five hours drive north
west of Bangkok on an army base. "This allowed us extensive use of
pyrotechnics and firearms and was the perfect setting for such a
production," Richard adds. "The set was designed by Ricky Eyres who
was Art Director on Speilberg's Saving Private Ryan and along with
our historical advisor, Taff Gillingham, every detail was
completely covered resulting in a truly accurate and believable
James Bamford graded the film and explains "The DOP Benoit did a
fantastic job in shooting this epic commercial using old Russian
anamorphic lenses on an Alexa. The director John, gave me a brief
with The Thin Red Line and Apocalypse Now and by using
different grading techniques to recreate this filmic look with rich
skin tones and a printed feel, and I was happy with the look I
The campaign will run until Saturday 31 March.