The Mill Flies High with the New Kid Icarus Game for Nintendo
It's been 20 years since Nintendo last released a Kid Icarus
game and with the reboot of the franchise, Leo Burnett Chicago
turned to The Mill NY to help create a trailer befitting the
momentousness of the occasion.
To create the exciting and visually rich trailer, an incredible
team of 3D Artists and Designers built upon characters from the
game, often animating them from scratch which proved daunting.
"There were a few challenging aspects to this project. Getting the
right readability and characteristics on Pit's face was a big
challenge," shares Creative Director, Ben Smith. "His face is
visible for such a short period of time but it had to be exactly in
line with Nintendo's character brief, so it took a lot of tweaking.
Getting Medusa's face just right was tricky too".
"The hardest shot to animate was the Medusa hair shot where Pit
flies amongst the snakes to confront her head on. It took 161
iterations of this animation to get it right but it was worth it in
the end!" adds Smith. It's this attention to detail and artistic
dedication that elevates the trailer to the next level.
In the long awaited sequel to the popular game, Pit is back and
with The Mill's help, brings the light.