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Who Will Bring the Light



The Mill Flies High with the New Kid Icarus Game for Nintendo

It's been 20 years since Nintendo last released a Kid Icarus game and with the reboot of the franchise, Leo Burnett Chicago turned to The Mill NY to help create a trailer befitting the momentousness of the occasion.

To create the exciting and visually rich trailer, an incredible team of 3D Artists and Designers built upon characters from the game, often animating them from scratch which proved daunting. "There were a few challenging aspects to this project. Getting the right readability and characteristics on Pit's face was a big challenge," shares Creative Director, Ben Smith. "His face is visible for such a short period of time but it had to be exactly in line with Nintendo's character brief, so it took a lot of tweaking. Getting Medusa's face just right was tricky too".

"The hardest shot to animate was the Medusa hair shot where Pit flies amongst the snakes to confront her head on. It took 161 iterations of this animation to get it right but it was worth it in the end!" adds Smith. It's this attention to detail and artistic dedication that elevates the trailer to the next level.

In the long awaited sequel to the popular game, Pit is back and with The Mill's help, brings the light.



  • Agency: Leo Burnett Chicago
  • Creative Director: SVP, Executive Creative Director: Dominick Maiolo
  • Creatives: Art Director: McKay Hathaway
  • Account Director: Alison Clark, Nick Prihoda
  • Copywriter: Travis Meidel


  • Production Company: The Mill NY
  • Director: Ben Smith
  • Producer: Boo Wong


  • Editing Company: The Mill NY
  • Editor: Ryan McKenna
  • Edit Assist: Jonathan Rippon

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • VFX Producer: Boo Wong
  • Creative Director: Ben Smith
  • 2D Lead Artists: Corey Brown
  • 3D Lead Artists: Chris Bernier
  • 2D Artists: Kyle Cody, Albert Cook, Oliver Armstrong
  • 3D Artists: Ryan Hussein, Billy Dongyoon Jang, Laurent Makowski, Joji Tsuruga, Olivier Varteressian, Bill Burg, Sam Crees, Sean Curran, Tom Cushwa, Justin Diamond, Andreas Graichen, Cedrick Grousse, Irene Kim, Christina Ku, Jeff Lee, Jonathan Lee, Paul Liaw, Ross Scroble, Russ Wootton, Zhen Zhou
  • Design:Tim Haldeen, Rob Modini, Hyesung Park, Jason Salo
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