We have collaborated with the creative folk at Jack Morton Worldwide and director David Masters on a stunning and ambitious new viral for Nokia’s mobile computer the Nokia N900, called simply, ‘Nokia Focus Group’.
When direcetor David Masters and Michael Richards from Jack
Morton first pitched the idea to us, it was undoubtedly and
ambitious project. Asking us to transform a human in to a
phone whilst turning into a mixture of around 40 objects along the
way always going to be incredibly challenging but with Fabrice Le
Nezet, Francois Roisin and Jules Janaud, our award winning CG
Artists on board creating the animation, it was going to be a great
So Fabrice, Francois and Jules set about working closely with the
JMW team to create the intense, vivid imagery as our protagonist
begins to change in to various animated objects before morphing
into the Nokia N900 mobile computer. The 2D effects and
further compositing were then created in Nuke, and after just three
weeks the animation was completed and approved. Final touches
were added by Seamus O'Kane, one of our senior colourists.
"We were very lucky to be working with such a great agency, an
extremely talented director and crew, which meant we got the best
of the project and the shoot," Luke Colson, Head of Mill Studio and
Exec VFX Producer on the project said, adding: "The actors made the
scene totally believable and the forward planning meant we had
several moments of great interaction between reality and the 3D
animation. Nokia Focus Group has been a fantastic project to
work from concept through to execution."
Michael Richards, Senior Producer at JMW said : "Viral marketing
is constantly evolving and keeping ahead of the curve creatively
often means making something 'a little different'. For this
one we wanted to really push the boundaries and that takes some
great writing, directing, acting and some talented VFX artists not
to mention a lot of trust from the client."