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Havas Worldwide teams up with NonFiction Unlimited to launch Nurofen's new 'Lives Bigger Than Pain' brand campaign

This new campaign, directed by Sean Dunne, is documentary in style, following a wildlife film maker, a land speed racer and a mountain pilot as they live their intensely physical lives, refusing to let pain stand in their way.

"The motion graphics work highlighting the 'Mode of Action' was carried out in London by Matt Whitewood" says Colin Oaten, VFX producer for The Mill. "The spot was then remotely graded in New York by our colourist Sal Malfitano, with director Sean Dunne and DOP Maryse Alberti."

Alasdair Graham, Global Executive Creative Director for Reckitt Benckiser at Havas Worldwide, said, "The new 'Lives Bigger Than Pain' campaign establishes a global platform for Nurofen that is as big as it is inspiring. It celebrates people with a passion for getting on with life."  




  • Agency: Havas Worldwide
  • Producer: Katy Hampson
  • Creative Director: Alasdair Graham
  • Creatives: Ian Gallais, Sarah Khan-Varda
  • Account Director: Dominik Siedlecki


  • Production Company: NonFiction Unlimited
  • Director: Sean Dunne
  • Producer: Nadine Brown
  • Director of Photography: Maryse Alberti
  • Post Supervisor: Arash Aryom


  • Editing Company: NonFiction Unlimited
  • Editor: Kathy Gatto

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • VFX Producer: Colin Oaten
  • 2D Lead Artists: Tim Robbins
  • Motion Graphics: Matt Whitewood
  • Colourist: Sal Malfitano (NY)
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