Havas Worldwide teams up with NonFiction Unlimited to launch Nurofen's new 'Lives Bigger Than Pain' brand campaign
This new campaign, directed by Sean Dunne, is documentary in
style, following a wildlife film maker, a land speed racer and
a mountain pilot as they live their intensely physical lives,
refusing to let pain stand in their way.
"The motion graphics work highlighting the 'Mode of
Action' was carried out in London by Matt Whitewood" says
Colin Oaten, VFX producer for The Mill. "The spot was then
remotely graded in New York by our colourist Sal Malfitano, with
director Sean Dunne and DOP Maryse Alberti."
Alasdair Graham, Global Executive Creative Director for Reckitt
Benckiser at Havas Worldwide, said, "The new 'Lives Bigger Than
Pain' campaign establishes a global platform for Nurofen that is as
big as it is inspiring. It celebrates people with a passion for
getting on with life."