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OK Go

This Too Shall Pass

Summary

After their inspired ‘choreographed treadmills’ promo for Here it Goes Again went viral, the four-man band OK Go worked with quirky and clever music-promo director James Frost and Syyn Labs to create a marvellous ‘Rube Goldberg’ machine to sync in time with their song This Too Shall Pass.

Two of OK Go's 'ten commandments' required that the machine's domino-effect, running over two floors of a 10,000 sq ft warehouse, should be filmed in one shot with 'no magic'. It took 85 takes but they did it.

The Mill, renowned of course for doing magic, added some VFX touches to help synergise the knock-on effect of the miscellaneous objects tumbling, rolling and flying in perfect sync with the rhythm of the music. Lead vocalist Damian Kulash and the band members, dressed as foremen throughout, kept their usual cool right to the last paint-splattering line-up.

 

 

Credits

Agency

  • Agency: Capitol Records

Production

  • Production Company: OK Go Partnership
  • Director: James Frost w/ OK Go & Syyn Labs
  • Producer: Shirley Moyers
  • Director of Photography: Dermott Downs

Editorial

  • Editing Company: Union Editorial

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • VFX Producer: Boo Wong
  • 2D Lead Artists: Jeff Robins, Tony Robins, Westley Sarokin
  • Colourist: Jamie Wilkinson
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