Scent Vacation

Summary
Credits

Summary

Isiah is back! Coming off last year’s Oscar success, Wieden + Kennedy Portland hit their mark again with another Old Spice tour-de-force. The agency reassembled the same award-winning crew—Director Tom Kuntz, DP Neil Shapiro, Editor Carlos Arias and of, course, The Mill LA.

As was the case with last year's spot, "The Man Your Man Could Smell Like," an enormous challenge for The Mill was creating a seamless visual so it appeared as one shot. This is the first Old Spice campaign to use Motion Control, and therefore, The Mill was integral from the first preproduction meeting to the precise previz they created and then in setting up the camera move on the shoot. Additionally, Mill Flame Artists matte painted two of the three environments, as they were initially shot on stage. "Scent Vacation" aired the day after Super Bowl XLV. Another triumph for the Old Spice team!

Credits

Agency

Agency: Wieden+Kennedy Portland
Producer: Corey Bartha
Creative Director: Jason Bagley & Eric Baldwin
Creatives: Eric Kallman & Craig Allen
Account Director: Jordan Muse

Production

Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Jeff Scrutton
Producer: Scott Kaplan

Editorial

Editing Company: Rock Paper Scissors
Editor: Carlos Arias
Edit Assist: Aaron Morris

Post-Production / VFX

Post-Production / VFX Company: The Mill
Mill Office: Los Angeles
VFX Producer: Arielle Davis
Shoot Supervisor: Phil Crowe
2D Lead Artists: Phil Crowe
3D Lead Artists: Mike Panov
2D Artists: Andy Bate, Gizmo Rivera, Becky Porter, Steve Cokonis, Zack Linkow, Nick Taylor
3D Artists: Yorie Kumalasari
Matte Painting: Andy Wheater
Art Department: Nick Sanders