Summary
Mill Design Lends a Hand to Oscar, Film’s Biggest Night Out
The Academy Awards® presentation is one of the most highly
anticipated award shows of the year, drawing hundreds of millions
of viewers worldwide. Among this year's attractions are an
incredible slate of nominated films and talent, Billy Crystal's
long-awaited return as host, magical performances from artists
including Cirque du Soleil and Red Carpet couture that surely won't
disappoint. And for this year's 84th Annual Academy
Awards celebration, The Mill L.A.'s Design arm is honored to have
contributed the entire graphics package for both Oscars' broadcast
and live theatrical experience.
Stephen Venning, Executive Producer, The Mill L.A., comments,
"Having the opportunity to create the graphic design and branding
work for three hours of primetime TV, along with the 90-minute Red
Carpet pre-show, is a unique event and one we were thrilled to
undertake."
The Mill L.A.'s involvement arose out of a series of meetings
with celebrated Screens Producer Lee Lodge, and members of the
production team including two-time Oscar winner, Production
Designer John Myhre, Venning says. Myhre was receptive to initial
concept art, which helped green light the project. Joint Creative
Director Henry Hobson's previous experience on the show then proved
invaluable to the project taking shape, Venning adds.
The Mill team-lead out of L.A. by Venning and Design Producer
Lusia Boryczko, with additional creative muscle from both London
and New York-contributed over 250 deliverables including the logo
of Oscar himself. Lead Designer Andrew Proctor rendered the iconic
logo used throughout the graphics, for full screen, as a bug, for
wipes, mortises and lower thirds. Lead Designer Gawain Liddiard
created the backdrop behind Oscar's host Billy Crystal. And our
Joint CDs Hobson and Tom O'Neill both directed and creative
directed the nominations packages for Writing-Original Screenplay
and Adapted Screenplay, to note a few highlights.
All on-stage projections, including a giant film spool sequence,
the Original Song category projection and the Visual Effects
category projection, are among additional graphics elements The
Mill Design team created. Other integral creative accents came from
James Mortner, editor, The Mill London, Mill NY Art Director Emmett
Dzieza and a talented and tireless Design and Animation team listed
in their entirety in the credits below.
"We hope agencies will recognize that the sheer volume of design
and concept ideas generated for a show like the Academy Awards has
increased our understanding of creating successful brand identity
and contemporary graphic design packages," Venning says. "And our
Design division had the firepower to get it done!"
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