Rocky Morton directed this commercial for Pedigree that is bound to raise a smile thanks to some CG effects from our team in LA. TBWA Chiat Day and MJZ have joined ranks to produce the ad which stars four loveable mutts who get to show off beautiful sets of human like teeth from 'Doggie Dentures'.
Pedigree has been running a print campaign based on this idea
for some time and wanted the imagery of the smiling dogs translated
into a commercial. A total of 25 dogs were filmed and after a
grueling casting process, four were chosen for a mouth makeover -
Isabel, Ruby, Blue and Lexi.
Our CG crew lead by Steve Beck, created teeth and replacement
bottom jaws for the dogs that were then tracked and composited into
Becky Porter, a lead compositor on the job, comments, "Most CG
elements were hand tracked because of the amount of movement due to
the dogs' panting. Our largest challenge with the rendering of the
dentures was achieving the pearlescent qualities of teeth. After
that it was about restoring the dogs' lip hair over the teeth with
a mixture of keying and tracked patches of hair. Even during the
really fiddly work we were smiling, you can't help but smile when
you look at these dogs."