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Playstation

Perfect Day

Summary

Every Gamer's Perfect Day

The Mill and BBH's follow up spot for PlayStation, 'Perfect Day' tracks gamers through worlds of sword fighting, car racing, aliens and spaceships blowing each other up as players serenely sing in the style of Lou Reed. Each character is grinning while hacking, shooting and crashing, because there is no place they would rather be than having such an epic experience with friends. The spot is an ode to the greatness that lives in all of us - the greatness that gamers can achieve on PS4. To bring all these elements together from such disparate situations, into one spot, The Mill's VFX shoot supervisors were brought to the live action shoot in Prague.

Production Company MJZ worked with The Mill's Gavin Wellsman, 2D Lead, and Joji Tsuruga, 3D Lead who also worked on PlayStation's previous spot, 'Greatness Awaits.'  Gavin: "The shoot was every guys dream - fast cars, helicopters, explosions with the backdrop of amazing locations that we had in Prague. The creative on this spot was a winner from the start and I'm sure the PlayStation fans will be excited to see it. Our methodology for 'Drive Club' was spot on shooting similar less expensive stunt cars for tracking and stunts. This gave us excellent reference for how the cars would bend and buckle when hitting a concrete barrier." Joji on creating the final long shot, "Our biggest challenge was the end shot. We originally planned to add CG elements to the live action plate, but after examining the footage, we decided to do a full CG rebuild. Using LiDAR scans from set, we were able to recreate an extremely accurate layout of the environment."

Once back in the office, Gavin worked closely with Director Van Heijningen "I'm positive that his daily involvement throughout the post process really made a great difference in the end result. The launch is a big deal and the new console really sells itself but how much fun was it to create such a great spot! The post work had an incredible range of effects and the team on the project had an equally impressive range of skills and talent. This is the type of project that only comes around once in a blue moon and will be an instant hit with the fans."

 

Credits

Agency

  • Agency: BBH New York
  • Chief Creative Officer: John Patroulis
    Executive Creative Director: Ari Weiss
    Producer: Jennifer Moore Bell
    Producer: Kate Morrison
    Creatives: Gerard Caputo, Chris Maiorino
    Account Director: Melissa Hill
    Head of Account Management: Armando Turco
    Account Executive: Jon Moll
    Senior Broadcast Business Manager: Sean McGee

Production

  • Production Company: MJZ
  • President: David Zander
    Director: Matthijs Van Heijningen
    Executive Producer: Scott Howard
    Producer: Donald Taylor
    Director of Photography: Joost Van Gelder
    Production Designer: Robin Brown
    US Wardrobe Construction: Legacy Effects
    Additional Photography: Martin Matiasek

    Local Production Company Credits:
    Production Company: Bohemia
    Producer: Sherry Baumgart

Editorial

  • Editing Company: Union Edit NY
  • Editor: Jono Griffith
  • Edit Assist: Megan Swados

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • VFX Producer: Charlotte Arnold, Will Mok, Juan Handal (Assistant Producer)
  • Shoot Supervisor: Gavin Wellsman, Joji Tsuruga
  • 2D Lead Artists: Gavin Wellsman
  • 3D Lead Artists: Joji Tsuruga
  • 2D Artists: John Mangia, Leonardo Costa, Jeff Robins, Emily Bloom, Leon Woods, Alex Dreiblatt, Jeff Butler
  • 3D Animation Lead: Jeffrey Lee
    3D Lighting Lead: Olivier Mitonneau
    3D FX: Nicolas Couret-Chailloux
    3D Massive: Wyatt Savarese, Hassan Taimur
    3D Artists: Corey Langelotti, Elizabeth Mitchell, Yoann Gouraud, Quentin Sauvinet, Lauren Shields
    Matte Painting: Kristin Johnson
    Motion Graphics: Tetsuro Mise
    Colorist: Fergus McCall
    Color Producer Heath Raymond
    LIDAR services provided by Scanable: Travis Reinke
    Rotoscoping + Tracking provided by: Trace VFX
    Additional Tracking by: Bogdan Mihajlovic
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