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Powerade

Liquid Ball 1

Summary

We've teamed up with Mother to create the new Powerade Official Sponsorship idents for UEFA European Championship 2012™

Working with Mother creative teams Manuel and Gonzalo and Craig and Fernando and Producer Anna Sedgwick, PK directed Powerade's new campaign as part of their official sponsorship of the 2012 UFEA Euro games. 

The films feature UK freestyler Paul Klein performing some of his signature skills in a darkly lit, abstracted environment, albeit with a transparent football filled with Powerade. Lit by Richard Stewart, the shoot took place over a day at Black Island Studios, with 3D magic created by Andy Nicholas and his team back at The Mill.

The Mill's Head of Content Alex Webster explains, "This was a perfect job for PK, who was able to bring all his years of experience as a digital creative and art director to bear to the production. PK's insight in to brand communication through visual imagery and the collaborative approach the Mother guys took to the process made for a great experience for everyone involved. We're very happy with the results."

Credits

Agency

  • Agency: Mother
  • Producer: Anna Murray
  • Creatives: Manuel, Gonzalo, Craig, Fernando

Production

  • Production Company: The Mill
  • Record Company: Silent Studios
  • Director: PK
  • Executive Producer: Alex Webster
  • Producer: Kristyna Podolska
  • Director of Photography: Richard Stewart
  • Football Stunts Artist: Paul Klein
    Sports Choreographer: Ryan Lee
    Production Manager: Linsey Romano
    First Assistant Director: Simon Ashen
    Focus Puller: Bashart Malik
    Gaffer: Ben Fordesman
    Grip: Daniel Laviada

Editorial

  • Editing Company: The Mill
  • Editor: Charlotte Carr

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • Executive Producer: Alex Webster
  • VFX Producer: Ian Berry
  • Shoot Supervisor: Tom Raynor, Andy Nicholas, Jerome Lionard
  • 2D Lead Artists: Jerome Lionard
  • 3D Lead Artists: Andy Nicholas
  • 2D Artists: Tobey Lindback
  • 3D Artists: Tom Raynor
  • Motion Graphics: Ivo Sousa, PK
  • Colourist: Aubrey Woodiwiss
  • Final Cut: Chloe Barker, Charlotte Carr
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