Check out the Mill on:




The Mill+ team collaborated with Lovestone Film to create a formidable CGI Bull developed fully in Cinema4D promoting Prefa's weather-wearing tiles

Here we see a fully CGI bull created by the Mill+ team entirely in Cinema4D battling the harsh weather elements. The concept was to create a bull covered in tiles which was representative of the aforementioned product, displaying the strength and durability of Prefa's tiles in all weather types including snow, ice, wind and rain.

The team captured these elements on a live action shoot using a 3D printed bull which enabled them to re-create the scene back in the studio finessing how each condition could look when impacting the CG model. A range of techniques was utilised in-house making full use of the design, CGI and Nuke teams to seamlessly and effectively bring together each element.

Animation director Nils Kloth comments, "I'm incredibly proud of what we were able to achieve with this project solely in Cinema4D. We decided to comp the ad in Nuke and keep all the 3D in Cinema as this allowed us creative flexibility and a quick turnaround. We had a team of three people working on and off on the CG development and one lead Nuke artist with some helping hands on the side ensuring that the work flow was fast and efficient and that we got the best possible results out of the final piece."

Go behind the scenes on The Mill Blog.



  • Agency: Hello AG Munich
  • Creative Director: Marc Strotmann, Chrisian Aussem
  • Creatives: Konstantin Keim
  • Account Director: Stefanie Struzyna


  • Production Company: Lovestone Film
  • Executive Producer: Johannes von Liebenstein
  • Producer: Ilka Groneweg
  • Sound Design: Christian Meyer
    Design & Animation Director: Nils Kloth


  • Editing Company: The Mill
  • Editor: Daniel Budin
  • Edit Assist: Hugo Vaughan-Hughes

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • Executive Producer: Luke Colson
  • VFX Producer: Beth Vander, Alex Finch
  • Shoot Supervisor: Pete Hodsman, Nils Kloth
  • Creative Director: Nils Kloth
  • 2D Lead Artists: Pete Hodsman
  • 3D Lead Artists: Oliver Harris
  • 2D Artists: Leo Costa, Kirti Dave, Anne-Sophie Tholander, Greg Spencer, Hugo Guerra, Nils Kloth
  • 3D Artists: Oliver Harris, Gabor Elkes, Jordie Pages
  • Matte Painting: Melanie Climent, Aurelien Ronceray
Email to a friend Separate multiple emails with a comma


11-14 Windmill Street,
London, W1T 2JG

Tel: +44 20 7287 4041

Google maps

New York

451 Broadway, 4th/5th/6th Floor,
New York, NY, 10013

Tel: +1 212 337 3210
Fax: +1 646 432 8958

Google maps

Los Angeles

3233 S. La Cienega Blvd,
Los Angeles, CA, 90016

Tel: +1 310 566 3111
Fax: +1 310 566 3144

Google maps


54 West Hubbard Street, Suite 502,
Chicago, IL, 60654

Tel: +1 312 605 8900
Fax: +1 312 822 0882

Google maps