Working closely with the teams from RKCR/Y&R, Tag and Hungryman, The Mill has helped created this stunning spot for the new Range Rover Sport, entitled 'Accelerator'.
This sophisticated 30 second commercial shows how the Range
Rover Sport was born - from an incredible collision of particles
inside a high energy collider.
"We embarked on a great journey taking us through a number of
stages of development, from pre-production, production to post that
resulted in the finished film," explains our VFX Producer Chris
Batten. "Firstly, our Art Director Jimmy Kiddell along with
concept artist Mel Climent worked up a large volume of concept and
design work. These designs and references enabled all involved to
get an insight into what the car formation and collider environment
was to look like and therefore understand how the Range Rover Sport
was going to be formed. Once the blueprints of the project were
decided on, Jimmy and our Nuke and CG lead Juan Brockhaus along
with the rest of the 3D artists and matte painters began the
careful process of creating the Range Rover Sport from the
"The breaking up and reforming of the different car parts was a
very creative and technical challenge," adds Juan Brockhaus, who
was both one of the Lead 2D and Lead 3D artists on the job. "We
used Softimage ICE to build the car and matte paintings were
created for many of the background shots."
"To give the spot its organic feel, a lot of live action
elements were shot such as exploding things, melting things,
burning wirewool, smoke blasts, fireworks and so on. These
were then used in the compositing and also to drive the creation of
some of the CG elements. Live action plates were incorporated
into almost every shot, which, with the exception of the first shot
and the explosion, were then composited by our Nuke team."
Finally, Colourist James Bamford gave the spot a final
electrifying grade to complete the look.