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Super Bowl 2013

Samsung - The Big Pitch


The Next Big Thing

Seth Rogen, Paul Rudd and Bob Odenkirk, with the help of 72andSunny, Jon Favreau and The Mill LA's Colour Team, star as the creative team behind Samsung's Galaxy campaign.

"The spot was given a clean, natural look so it wouldn't distract from the spot's comedic performances," Colourist Adam Scott explains.

With the help of Adam's fine touch, Rogen and Rudd shine as the the improvisation geniuses they are.



  • Agency: 72andSunny
  • Lead Writer: Patrick Maravilla
    Lead Designer: Brandt Lewis
    Senior Film Producer: Nicole Haase
    Director of Film Production: Sam Baerwald
    Director of Business Affairs: Christine Claussen
    Business Affairs Manager: Christina Rust
    Business Affairs Coordinator: Michael Moronez
    Group Brand Director: James Townsend
    Brand Manager: Jomo Hendrickson
    Brand Coordinator: Nadia Economides


  • Production Company: Pacific Rim Films
  • Director: Jon Favreau
  • Executive Producer: Annie Johnson
  • Producer: Bryan Mitchell
  • Director of Photography: Claudio Miranda
  • Production Designer: Jan Roelfs
    Line Producer: Denny Kennedy
    1st AD: John Wildermuth


  • Editing Company: Arcade Edit
  • Editor: Geoff Hounsell, Will Hasell
  • Edit Assist: Trevor Schulte, Luc Giddens

Post-Production / VFX

  • Post-Production / VFX Company: The Mission
  • Colourist: Adam Scott (The Mill LA)

project information


Jon Favreau



Production Company:

Pacific Rim Films


Super Bowl 2013

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