Congratulations to the Baltimore Ravens as they beat the San Francisco 49ers in a historic and unusual Super Bowl XLVII.
The Baltimore Ravens emerged as Super Bowl champions after one
of the most incredible Super Bowl games in recent memory with a
34-31 win, a blackout and a dazzling half-time performance from
Beyoncé and her old Destiny's Child bandmates. The singer's
show-stopping live performance wowed millions - before the lights
in the Superdome went out for half an hour.
The battle for the top spot turned out to be just as thrilling,
just as hard fought and just as competitive as Sunday's
At The Mill, Super Bowl January has been an exhilarating buildup
to the big game, with both offices engulfed in football
fever. We've been totally immersed in helping our very hard
working clients right down to the wire.
Sean Costelloe, Head of Production at Mill New York, "Being a part
of the Super Bowl is the highlight of our year. Preparation
for this year's game started last summer when we were working with
agencies and directors to brainstorm ideas and concepts. Nothing
beats seeing the spots live on game day".
And Sue Troyan, Executive Producer at The Mill Los Angeles, "The
energy leading up to kickoff has been a combination of anticipation
and excitement with such stamina from our clients! On Sunday we'll
be celebrating these creative athletes right along side the Super
We know that a lot of people tune in just to enjoy the commercials
and talk about the winning ads, so be sure to have a look at
The Mill's roundup and pick your favorite.
Check out the twitter feed for a running commentary on our
thoughts, opinions and picks of all things Super Bowl. Then keep an
eye on the blog for some insight into where we chose to watch the
game across our US and UK offices.