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Super Bowl 2013

Taco Bell - Viva Young


Living young

Taco Bell, along with Deutsch, director Noam Murro and The Mill LA's Colour Team, celebrate the child in us all.

"The spot was given quite a strong, contrasty, colorful grade," shares Colourist Adam Scott. "I worked to enhance the lighting, while retaining the sense of nighttime. The final result is a spot rich in colors and enhanced details."

From the beautiful tones of the tattoo to the fantastically lit nighttime atmosphere, Taco Bell's playful spot encourages the fun, spontaneous and delicious.



  • Agency: Deutsch
  • Chief Creative Officer: Mark Hunter
    Group Creative Director: Brett Craig
    Senior Art Director: Gordy Sang
    Senior Copywriter: Brian Siedband
    Director of Integrated Production: Vic Palumbo
    Director of Content Production: Victoria Guenier
    Executive Producer: Paul Roy
    Producer: Kacey Hart
    Music Supervisor: Dave Rocco


  • Production Company: Biscuit
  • Director: Noam Murro
  • Executive Producer: Shawn Lacy
  • Line Producer: Jay Veal


  • Editing Company: Rock Paper Scissors
  • Editor: Jonnie Scarlett
  • Edit Assist: Chad Hoerner

Post-Production / VFX

  • Post-Production / VFX Company: a52 & The Mill (Color)
  • Executive Producer: Color: LaRue Anderson
  • Colourist: Adam Scott

project information


Noam Murro



Production Company:



Super Bowl 2013

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