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IKEA

Time For Change

Summary

Say no to gnomes...

IKEA, Mother London, Biscuit director Mike Maguire and The Mill team up for the latest spot in the 'Time for Change' campaign.  

This Spring, the iconic British garden gnome stages a back yard revolt against the new range of stylish Ikea garden furniture. The clever two minute music spot features a quintessentially British family enjoying their back garden as they go about creating their perfect outside space by introducing new IKEA furniture, when they are set upon by an army of gnome-invaders forcing them to defend their garden.

The whole gnome-family-off is perfectly set to the Motley Crue's 'Time for Change' as arranged by the Budapest Philharmonic Orchestra. 

The Mill's Lead 2D artist Hugo Guerra explains: "This was one of the fastest turnarounds we've ever worked on in the Nuke Studio. We worked on a total of 41 VFX shots and obviously a lot of them with an awful lot of duplicate gnomes in them!"

Credits

Agency

  • Agency: Mother London
  • Producer: Anna Murray
  • Creative Director: Tim & Freddie

Production

  • Production Company: Biscuit Films
  • Director: Mike Maguire
  • Executive Producer: Orlando Wood

Editorial

  • Editing Company: Final Cut
  • Editor: Ed Cheeseman

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • VFX Producer: Tom Johnson
  • Shoot Supervisor: Peter Smith
  • 2D Lead Artists: Hugo Guerra, Gianluca Di Marco
  • 2D Artists: Gianluca Di Marco, Hugo Guerra, Kirti Daves, Sebastian Loven, Shizuka Fukuda, Greg Howe-Davies, Ola Roselind, Robert Granger, Simon Richardson.
  • Colourist: Luke Morrison
  • 2D Supervisor: Hugo Guerra

project information

Director:

Mike Maguire

Agency:

Mother London

Production Company:

Biscuit Films

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