Say no to gnomes...
IKEA, Mother London, Biscuit director Mike Maguire and The Mill
team up for the latest spot in the 'Time for Change'
This Spring, the iconic British garden gnome stages a
back yard revolt against the new range of stylish Ikea garden
furniture. The clever two minute music spot features
a quintessentially British family enjoying their back
garden as they go about creating their
perfect outside space by introducing new IKEA furniture,
when they are set upon by an army of gnome-invaders forcing
them to defend their garden.
The whole gnome-family-off is perfectly set to the Motley
Crue's 'Time for Change' as arranged by the Budapest Philharmonic
The Mill's Lead 2D artist Hugo Guerra explains: "This was
one of the fastest turnarounds we've ever worked on in the Nuke
Studio. We worked on a total of 41 VFX shots and obviously a lot of
them with an awful lot of duplicate gnomes in them!"