Women in Flight
The Mill, BBDO and Arts &
Sciences Productions teamed up again for the second spot in
Visa's Olympic campaign titled "Flying."
The film celebrates the Olympic debut of Women's Ski
Jumping, showcasing Sarah Hendrickson accompanied by the words of
Amelia Earhart, both incredible and inspiring women representing
pioneers of flight.
Executive Creative Director and on-set shoot
supervisor, Angus Kneale explains: "Visa "Flying" required two
different shoot locations, the first in Utah and the second in Lake
Tekapo and Mt. Cook.
"As Sarah couldn't leave the Olympic practice ground
in Park City, we initially shot everything in the very warm
summer of Utah where athletes prepared for the Games in
Sochi. During the shoot we paid incredibly close
attention to details that would help create the look and feel of
the spot from the angle of the sun, time of day, through to
installing a camera on the Ski rig that tamps down the snow on the
run to capture the slight reflections in Sarah's goggles.
"We then flew to New Zealand (during their
winter), and from a helicopter shot the snowy peaks around Lake
Tekapo and Mt. Cook, again ensuring we had captured different times
of day for the right elements we needed to make a
truly spectacular photo-real spot. The breathtaking
footage was transferred back to our New York studio to our lead 2D
artist Corey Brown, by chance, a native New Zealander
Corey adds: "Our 2D team were tasked with creating a
very realistic snowy landscape. We based this on the actual
geography of the mountain and then to enhance the look and feel of
the cold and snow we added in ice texture to the slope."
The film was graded by The Mill in
London's Head of Color, Seamus O'Kane and the result is
Olympian Hendrickson speeding down the icy ramp and taking off,
floating against the snowy mountains and blue sky in slow
Take a look at the original spot here.