Summary
In the new spot for Vision Express' 'We'll See You Right' campaign created by the team at Dare, Moxie Pictures' director James Griffiths shows the extreme lengths some will go to rid the world of ugly glasses by taking matters into their own hands… or in this case, paws!
'Taken' tells the story of one little boy's cunning plan to get
his Dad to buy new glasses, recruiting the assistance of the family
dog to embark on a secret mission across the country to dispose of
the offending spectacles.
Our Colourist James Bamford worked alongside director James to
bring this humorous spot to life. Our James explains: "The
aim here was to have the commercial start in a warm, cosy
environment and then move into a more bleak and wintery setting to
illustrate the story of just how far the dog had to go. James
still wanted to retain a fairly natural overall look and feel so as
not to detract from the humour or storyline, and I think he got it
just right."
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