Vodafone

Summary

Vodafone's newest spot, 'What's Power to You' continues the relationship between British Formula 1 racing champion Lewis Hamilton and the telecommunications giant Vodafone, with help from CHI & Partners, Outsider and director Ben Sedley.

Sedley, who more recently collaborated with The Mill on the award-winning 'Gas Guzzler' for Greenpeace, uses his stripped-back technique to a create a simple character-led spot provoking viewers to question what power really means to them.

Our Colourist Luke Morrison who created the grade explains, "We went for a crisp clean look synonymous to Lewis's F1 team Vodafone McLaren Mercedes, with strong desaturated highlights accentuating the in-camera flares and the pace of the cut. We kept some warmth in the overall tone so as not to make it feel like it was in vacuous space."

Credits

Agency

Production

Editorial

Post-Production / VFX