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Super Bowl 2013

VW - Get Happy


Happy driving

For the second VW spot in Super Bowl 2013, The Mill LA was thrilled to collaborate once again with the team at Deutsch, along with director Tom Kuntz from MJZ, to bring happiness to all. Working with footage shot outside the old Daily News building in Los Angeles, The Mill's 2D team focused on accentuating the car's beauty, as well as general finishing touches.



  • Agency: Deutsch
  • Senior Producer: Dave Stephenson
    Dir of Integrated Production: Vic Palumbo
    Dir of Content Production: Victoria Guenier
    Executive Producer: Jim Haight
    Asst Producer: Tessa Banks
    Chief Creative Officer: Mark Hunter
    Group Creative Director: Michael Kadin
    Group Creative Director: Matt Ian
    Creative Director/Copywriter: Brian Friedrich
    Creative Director/Art Director: Mark Peters
    Group Account Director: Tom Else
    Account Director: Monica Jungbeck
    Account Supervisor: Alex Gross
    Account Executive: Tara Poosti
    Asst Account Exec: Ben Ortega


  • Production Company: MJZ
  • Director: Tom Kuntz
  • Executive Producer: Scott Howard
  • Producer: Bettina Schneider
  • Director of Photography: Alwin Kuchler
  • 1st AD: Jim LaRocca


  • Editing Company: No6
  • Editor: Chan Hatcher
  • Edit Assist: Doug Scott

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • Executive Producer: Sue Troyan
  • VFX Producer: Christina Thompson
  • Shoot Supervisor: Becky Porter, Chris Knight
  • 2D Lead Artists: Bill Higgins
  • 2D Artists: Joy Tiernan

project information


Tom Kuntz



Production Company:



Super Bowl 2013

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