We have collaborated with director Vince Squibb and RKCR Y&R on the charming new commercial for Warburtons. In this installment, we see staff celebrating the creation of the 1,000,000th loaf – but are the festivities only down to the landmark number?
'Celebrate' continues the campaign theme from earlier adverts
that Warburtons' bakery staff are so proud of their work that each
loaf is individual and special. Under Vince's direction, we
are treated to a subtle and seamless spot, but as Lead 2D Barnsley
explains, our VFX team were on hand to provide a few seamlessly
"We created most of the balloons falling in the wide interior
shot and the people running to join the celebrations were
retimed as numerous plates were combined. The exterior of the
factory itself was significantly restyled and vehicles featuring
Warburtons new logo and orange branding were added. Many of the
countdown clocks were altered to show continuity, as were the
scenes with balloons and streamers. Much of the factory interiors
were either polished or re-populated to help the story along and
finally, heat haze and steam were added to the loaves to add to the
authenticity of a working oven."