Check out the Mill on:

Warburtons

Celebrate

Summary

We have collaborated with director Vince Squibb and RKCR Y&R on the charming new commercial for Warburtons. In this installment, we see staff celebrating the creation of the 1,000,000th loaf – but are the festivities only down to the landmark number?

'Celebrate' continues the campaign theme from earlier adverts that Warburtons' bakery staff are so proud of their work that each loaf is individual and special.  Under Vince's direction, we are treated to a subtle and seamless spot, but as Lead 2D Barnsley explains, our VFX team were on hand to provide a few seamlessly invisible 'tweaks'...

"We created most of the balloons falling in the wide interior shot  and the people running to join the celebrations were retimed as numerous plates were combined. The exterior of the factory itself was significantly restyled and vehicles featuring Warburtons new logo and orange branding were added. Many of the countdown clocks were altered to show continuity, as were the scenes with balloons and streamers. Much of the factory interiors were either polished or re-populated to help the story along and finally, heat haze and steam were added to the loaves to add to the authenticity of a working oven."

Credits

Agency

  • Agency: RKCR Y&R
  • Producer: Jody Allison
  • Creative Director: Mark Roalfe
  • Creatives: Mark Waldron, Dave Godfree

Production

  • Production Company: Gorgeous Enterprises
  • Director: Vince Squibb
  • Producer: Ciska Faulkner
  • Director of Photography: Jess Hall

Editorial

  • Editing Company: The Quarry
  • Editor: Paul Watts
  • Edit Assist: Paul Dawber

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • VFX Producer: Liz Browne
  • 2D Lead Artists: Barnsley
  • 3D Lead Artists: Hitesh Patel, Amman Akram
  • Assist: Chris Scott
  • Matte Painting: Dave Gibbons, Can Y. Sanalan, Harry Wormald
  • Colourist: Seamus O’Kane
Email to a friend Separate multiple emails with a comma
6:55:31

London

11-14 Windmill Street,
London, W1T 2JG

Tel: +44 20 7287 4041

Google maps
1:55:31

New York

451 Broadway, 4th/5th/6th Floor,
New York, NY, 10013

Tel: +1 212 337 3210
Fax: +1 646 432 8958

Google maps
-2:55:31

Los Angeles

3233 S. La Cienega Blvd,
Los Angeles, CA, 90016

Tel: +1 310 566 3111
Fax: +1 310 566 3144

Google maps
0:55:31

Chicago

54 West Hubbard Street, Suite 502,
Chicago, IL, 60654

Tel: +1 312 605 8900
Fax: +1 312 822 0882

Google maps