Coming from a design background John has a wider understanding than most directors of the overall process. He can visualize early on how his ideas will work and how the end result will look and what message it will convey. Johns range of work is diverse, and he can transcend across all different skill sets from directing performance & live action, to full CG and motion design. Johns work highlights include a campaign of 25 + films shot for Adidas for the 20thanniversary of their iconic Predator boot, a live action/VFX extravaganza for Universal studios new Harry Potter ride and directing A-lister Eva Green for Jaguar.