Rachel Yanovski is the Creative Director of Brand Partnerships at The Mill in Los Angeles. With over a decade of experience as a copywriter and creative director in the ad agency world, she has worked hand-in-hand with brands like Twitch, Marvel, Jeep, Netflix, The NFL and Bud Light to evolve their brand identities and create industry-leading campaigns, spanning from Super Bowl commercials and key art to virtual and live immersive experiences. She is known for her conceptual chops, quirky sense of humour, bold creative solutions, and passion for deeply emotive, human storytelling. Career highlights include developing Under Armour’s first campaign focused on athlete mental health, launching Israel’s “Beyond Belief” tourism campaign, and creating a single billboard for her friend on dialysis that went viral – and ended up saving his life after thousands of strangers volunteered to become his kidney donor.
