Sally Reynolds is an Associate Creative Director at The Mill.  She is a cross-disciplinary artist fascinated with science, figurative art, and creating purposeful and emotive works across all mediums.

She is our resident Augmented Reality expert, having created 40+ AR works for Facebook, Instagram and Magic Leap. Her Virtual Wing project at the Tate prototypes the future of museums, and received the Communication Arts Interactive Award for 2019. Her designer’s eye, best described as curiously winsome, has lent charm and thoughtfulness across all manner of our experiential, XR, and film works.

You’ll typically find her in a VR headset sculpting and pondering the deeper meaning of an XR hallucination that stars a sentient sushi. She is a fan of chipmunks and hyperrealists-turned-bad.