Brief

Create a powerful spot for the launch of the Huawei ‘Mate 10’ phone that demonstrates functionalities such as the processing speed and camera capabilities

Approach

Mill director FILFURY & director Aidan Gibbons joined forces to create this fast paced, compelling spot full of beautifully bold design work to mirror the stylish and dynamic features of Huawei's latest phone model.

Impact

The two directors combined their natural creative style. The AI-powered phone is seen to transform into a variety of powerful objects such as a car, a battery and a brain, showing off different aspects of the ‘Mate 10’. Elements of FILFURY’s fascination with taking things apart and creating new forms using deconstructed imagery can be seen alongside Aidan’s acute attention to detail and high level craft in animation storytelling to create this dramatic and captivating spot.

Brand

Huawei

Agency

Havas

Production Company

The Mill

Director

FILFURY, Aidan Gibbons

Capabilities

Design / VFX / Animation / Colour / Creative / Editorial

Credits

AGENCY
Agency Havas
Producer Joe Ogunmokun
Creatives Mark Black and Yann-Gael Cobigo
Account Director Tom Ring, Salomeh Persson
Business Leader Nick Lee
Production Assistant Adrianne Godfrey
COLOUR
Colour The Mill
Colourist Oisin O’Driscoll
PRODUCTION
Production The Mill
Directors FILFURY, Aidan Gibbons
VFX PRODUCTION
VFX Production The Mill
Executive Producer Misha Stanford-Harris
Producer Nicole Duncan
Production Assistant Kate Michaelis
EDITORIAL
Editorial The Mill
Editor William Barnett, Hugo Vaughan-Hughes
VFX CREATIVE
VFX Creative The Mill
Creative Directo FILFURY, Aidan Gibbons
2D Lead Artist Georgina Ford
3D Lead Artist Robert Holmes
2D Artists Stefan Susemihl, James Pratt, Oscar Tornincasa, Jose Caballero
3D Artists Ivor Griffin, Jacques Leyreloup, Pavel Mamichev, Dan Yargici, Paul Forester-Harrison, Carlo Carfora, Evelina Dalin, Fracesco Pelosi, Patrick Keogh, Finlay Crowther, Kristian Olsson, Vittal Kuntla, Sivasubramanian
Design Lead Will MacNeil
Design Rajinder Davsi, James Lee, Will Denning, Gabriel Thomas Ayache, Oliver Johnson, Jessica Tan, Nick Maroussas
Concept Art Cameron Johnson