EXPERIENCE
We Hijack Technology to Shape the Future of Human Experience

Our Playground | The Now & The Next

The future comes fast, and we’ve built a culture of passionate curiousity, informed perspective, and rigorous process to meet it successfully. We are trusted to dream and build impactful experiences using leading-edge technology to bring a new kind of wonder, interaction, or depth to audiences. The proof is in our work.

XR | Digital Twins, Augmented Reality, Virtual Reality

With XR, rich experiences that defy reality are brought to where your audience is. Walk the surface of the moon, play games with Peyton Manning, or collect dinosaurs and become a super hero. Our work delivers immersion with brands, products and concepts to leave a deep impression through play, exploration and story.

Spaces | Activations, Retail, Events, Corporate & Civic Spaces

Multi-sensorial and reactive spaces embody brand values and stories, translating them into real and tangible worlds audiences can inhabit. These live for days, months, or years to transform the retail experience, spark awareness, or bring beauty and play to public spaces.

Products | Web, Apps, Software, Hardware, Tools

Better than preparing for the future is creating it. Our team of dreamers, creators and makers defy current realities with innovative prototypes and products that solve for your design and business challenges. Hardware, software, trends, tools and conventions: We’re here to outsmart, improve and enhance to create impact for a beautiful future.

Virtual Production | Real-Time Characters, Sets, VFX & Interactive Film

We’ve taken the post out of production to create new possibilities for film-making and content audiences can play with. The result empowers the way we develop, write, direct, make, and deliver cinematic experiences to the world.

Our Process | We Start Where You Need Us


01 Strategy & Ideation

Workshops  •  Actionable Briefs  •  Treatments

You have a challenge. We investigate it. Our collaborative workshops uncover opportunities, obstacles, and goals that we shape into an experience strategy. We research and identify tech, strategic, and creative variables. The result is an actionable brief and treatments outlining strategy, creative recommendations, and plan of attack.

 

02 Direction & Production

Prototypes  •  Final Deliverables  •  Schematics

With your ideas or ours we apply our director-led teams of designers and technologists to complete the final product.

 

03 Deployment & Measurement

Executables  •  Builds  •  Experience Management

Our team project manages testing, builds, fabrication and deployment. We activate metrics and analysis, including anecdotal, behavioral, and social. These inform real-time experience tweaks and result in an impact report for your team.

 

 

Contact hellox@themill.com to start a conversation.