Client

Fanta

Brand

Fanta

Agency

MediaCom

Production Company

The Mill

Director

Noel Drew & Adam Parry

Capabilities

Direction / Creative Technology / Fabrication / Spatial Design / UI&UX / Set Dressing / Production Design / Stage & Event Management

Brief

Fanta and MediaComm wanted to create a scary immersive travelling experience for a fright-loving teen audience, which would act as the foundation for a wider integrated Halloween campaign.

Approach

Fear comes from the suspension of disbelief; through carefully orchestrated sensory overloads that trick you into believing the unbelievable. We designed a fully interactive theatrical show engineered to be transported to multiple locations across the UK.

Impact

An interactive theatrical traveling Pop-Up Experience across four pop-up locations, 8,500+ Visitors and 10M Impressions for the overall Halloween campaign.

To achieve the perfect fright for Fanta, we designed a fully interactive theatrical show engineered to be transported to multiple locations across the UK.

Actors set up the narrative for the experience, guiding visitors around a carefully designed and curated branded environment.

The experience was composed of a fear-inducing audio-visual show combined with mechanical scares, where every sensation was reinforced by something physical, giving everyone who was brave enough to take part in the fright of their lives.