2021 In Review | The Mill & Co. Presents…The Future of Creative Technology

During our week-long virtual festival in 2021, we explored the exciting potentials of Creative Technology across the filmmaking, advertising, media and entertainment industries. From alternate realities to meeting virtual characters live, we delved into a world of technological advances that we truly feel are going to evolve the future of brand experiences. If you missed the festival this year, fear not! All of the amazing content is available to stream wherever and whenever you like.
Community December 9, 2021


Check out ‘XR 101’ to learn all about the basics of alternate realities and how we’re using them to tell brand stories. Then watch ‘Creative Technology Trends in Media and Entertainment’ with The Mill’s Director of Creative Technology Aleissia Laidacker.


Learn about the fundamentals of Virtual Production with a series of visual effects experts as well as delving into how new technologies can be of benefit to your brand with The Mill’s global strategy team.


Join guests from Facebook and Epic Games as they discuss future applications of real-time technology & watch our exclusive live Q&A with digital avatar and streamer @itsVi0let who chatted with Mill Creative Director Jeffrey Dates about what it’s like being a virtual girl in an ever expanding virtual world.


Take a look at Visual Effects fundamentals that are building brand experiences. Watch our panel talk with UN Ambassador for Innovation and singer, songwriter Beatie Wolf, who discussed the convergence of art, technology and creativity.


Hear from our creative partners at BBDO, Oatly and Draftline as they discuss the future of branded experiences and culture post-pandemic.

Thank you all of our guest speakers & creative collaborators who made this event possible.

Would you like to find out more about the terms we’re using? Check out our Glossary. If you haven’t done so already, sign up to join our global creative community to receive news about similar events in future.