What piece of Mill work do you believe pushed the boundaries of production creativity & why?
I would have to choose Google Spotlight Stories ‘HELP’, you see the whole story play out right in front of your eyes, the 360 view is incredible considering it was probably one of the only immersive experiences before VR headsets. This truly pushed the boundaries of creativity and provided directors a new way to tell their story.
What will be the most defining change in the creative industry over the next decade?
I strongly feel that The Mill will continue to pioneer technology and be a benchmark for creativity, whether it be in AR/VR or with innovations like the BLACKBIRD.
Discover more about 30 Years of The Mill here. We would like to thank everyone who has been part of our history – our clients, our partners, our collaborators and our staff past and present. All of you have been central to making our first 30 years so extraordinary.