What piece of Mill work do you believe pushed the boundaries of production creativity & why?
Over the past 2 years, The Mill has created around thirty-minutes worth of content for the Apex Legends world. We have definitely learned a LOT and have pushed our creative boundaries especially, in editorial. As storytelling problem solvers, we are present throughout the entire project – from the boardomatic phase and live-action mocap shoot all the way to the final animation. At The Mill, we all work under one roof allowing us to collaborate, make final edits and make the work the best it can be.
What will be the most defining change in the creative industry over the next decade?
New video content platforms are definitely going to be the biggest change in the creative industry. Another game-changer will be seeing the tools we use professionally, becoming more readily available to anyone, anywhere. I’m officially hooked on TikTok and think it’s genius. It really proves that you don’t need two hours to tell an entertaining story, although nothing beats being immersed in a cinematic world. Seeing so many people being creative in their own way and using editing techniques I hadn’t even thought of is really inspiring and a good kick in the butt for me to keep things fresh and fun.
Discover more about 30 Years of The Mill here. We would like to thank everyone who has been part of our history – our clients, our partners, our collaborators and our staff past and present. All of you have been central to making our first 30 years so extraordinary.
You can follow Natalie on Instagram @nataliewozniak.