30 Years of The Mill | Executive Creative Director, Wes

To celebrate ‘30 Years Of The Mill’ we are turning our focus to the extraordinary people behind our creativity. We asked a snapshot of 30 Makers from across The Mill to share their most inspiring projects from the past, alongside their future-facing insights on the advertising industry and evolution of creative technology. Next up we have Executive Creative Director, Wes who discusses how Mitch Stratten’s Toshiba ‘Time Sculpture’ spot influenced him and why we must continue to reinvent ourselves creatively over the decade.
Community December 15, 2020

What piece of work inspired you to get into a career at The Mill & why?

I was first inspired to get into the VFX industry by an Oscar-winning short film called ‘Tango’ by the pioneering and hugely influential Polish director Zbigniew Rybczynski. So, if forced to pick one inspiring piece from The Mill’s back catalogue it would have to be Mitch Stratten’s modern reworking of ‘Tango’ for Toshiba ‘Time Sculpture’, a spot that got The Mill a mention in the Guinness Book of Records in the rather niche category of ‘having the most moving image cameras in a single composite shot’.

What do you feel is going to be the most defining change in the next 10 years?

As for the future, I’m going to quote the words of John Hegarty: “Creativity is about reinvention. And you can’t reinvent yourself if you’ve already decided what you’re going to be doing in five years’ time…The best way to predict the future is to invent it. And that’s done by making the present as interesting as possible”. Wise words indeed.

 

Discover more about 30 Years of The Mill here. We would like to thank everyone who has been part of our history – our clients, our partners, our collaborators and our staff past and present. All of you have been central to making our first 30 years so extraordinary.

Executive Creative Director | Wes

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