30 Years of The Mill | Head of Brand Partnerships, Rachel Stones

To celebrate ‘30 Years Of The Mill’ we are turning our focus to the extraordinary people behind our creativity. We asked a snapshot of 30 Makers from across The Mill to share their most inspiring projects from the past, alongside their future-facing insights on the advertising industry and evolution of creative technology. Read below to discover what inspired Head of Brand Partnerships, Rachel Stones to pursue a career at The Mill and why understanding consumer behaviour and technologies will be key over the next decade.
Community December 15, 2020

What piece of work inspired you to get into a career at The Mill & why?

To be totally honest I don’t think it was just one piece of work that inspired me to get into The Mill. More a body of work, a reputation, a pioneering attitude and the monolithic logo! If I had to choose a project it would be Sony ‘Balls’. It’s just so strong conceptually, the music is iconic, even the spoofs that went out are genius. Masterclass. I also remember (weirdly) as an impressionable 23 years old looking at the staff like Liz Browne, Daniel Sapiano and others at The Mill like they were famous. They seemed untouchable. I wanted in.

What do you feel is going to be the most defining change in the next 10 years?

New models of working. We are already working so closely with brands at The Mill. Given the exploded marketing landscape that we inhabit, it is impossible to understand the opportunities creatively if you do not first understand the technologies/platforms and consumer behaviors that you are creating for. A future staying connected to making is the route to both efficiency and creative efficacy. 

 

Discover more about 30 Years of The Mill here. We would like to thank everyone who has been part of our history – our clients, our partners, our collaborators and our staff past and present. All of you have been central to making our first 30 years so extraordinary. 

Head of Brand Partnerships | Rachel Stones

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