30 Years of The Mill | Head of Editorial, Charlotte Carr

To celebrate ‘30 Years Of The Mill’ we are turning our focus to the extraordinary people behind our creativity. We asked a snapshot of 30 Makers from across The Mill to share their most inspiring projects from the past, alongside their future-facing insights on the advertising industry and evolution of creative technology. Read below to discover how Sony 'Balls' influenced Head of Editorial, Charlotte Carr and why over the next decade we must continue to adapt to the ever-changing world.
Community December 18, 2020

What piece of Mill work do you see as the most pioneering & why?

I remember watching Sony ‘Balls’ and being absolutely mesmerized. The Mill had just finished the spot when I first started working there. There’s something amazing about watching the seemingly chaotic nature of the shoot in the BTS with ‘talent’ that you can’t predict or control, crew in riot gear and the beautifully calming and hypnotic result of the final spot.

In your opinion, what will be the most defining change in the creative industry over the next decade?  

Like anything it’s hard to predict what the next ‘big thing’ will be, our industry is constantly changing and developing through the extraordinary creative minds that help shape it. There have definitely been some big leaps in the world of AR, VR, Unreal, etc. And who knows what else is to come! 

I think 2020 has proved that sometimes change is forced upon us and we have to adapt to find new and innovative ways to work, communicate and create together. For me some things never change and keeping collaboration and creating beautiful visual storytelling at the heart of what we do is what matters most.


Discover more about 30 Years of The Mill here. We would like to thank everyone who has been part of our history – our clients, our partners, our collaborators and our staff past and present. All of you have been central to making our first 30 years so extraordinary.