What piece of Mill work do you see as the most pioneering & why?
It would have to be PlayStation ‘Mountain’ – the first-ever use of Massive crowd software and just a fantastic all-round project that went extremely smoothly. The spot featured such well observed, unique shots from the best commercial director ever, Frank Budgen, a beautiful grade from Adam Scott and incredible VFX work from supervisor and Lead Artist Barnes. It was an extremely satisfying project to work on and was recognised with a D&AD pencil for Visual Effects.
What do you feel is going to be the most defining change in the next 10 years?
I think the biggest change will be the use of Creative Technology for brands, it feels like we are still only at the cusp of what is capable.
Discover more about 30 Years of The Mill here. We would like to thank everyone who has been part of our history – our clients, our partners, our collaborators and our staff past and present. All of you have been central to making our first 30 years so extraordinary.
You can also follow Liz on Twitter @biffabrowne.