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30 Years of The Mill | Junior Artist, Sudakshina Sridharan

To celebrate ‘30 Years Of The Mill’ we are turning our focus to the extraordinary people behind our creativity. We asked a snapshot of 30 Makers from across The Mill to share their most inspiring projects from the past, alongside their future-facing insights on the advertising industry and evolution of creative technology. Next up we have Junior Artist, Sudakshina Sridharan who discusses how The Chemical Brothers 'Wide Open' inspired her to work at The Mill and what she believes will be the most defining change in the industry over the next decade.
Community December 11, 2020

What piece of work inspired you to get into a career at The Mill & why?

The piece of work that comes to mind immediately is The Chemical Brothers ‘Wide Open’. The BTS completely blew my mind and I was instantly hooked by The Mill, it became a dream for me to work here.

What will be the most defining change in the creative industry over the next decade?  

I think we will see more projects like Corona ‘Paraíso Secreto’ and Nike ‘Mercurial’ with VR and interactive elements at the forefront. Pushing boundaries in the VFX and advertising industry as a whole.

 

Discover more about 30 Years of The Mill here. We would like to thank everyone who has been part of our history – our clients, our partners, our collaborators and our staff past and present. All of you have been central to making our first 30 years so extraordinary.

Junior Artist | Sudakshina Sridharan

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